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Entries in BeBe Wedding Gowns (1)

Tuesday
Feb212012

BeBe’s Gowns

Well, it looks like another retailer has jumped on board the wedding gown train (no pun intended). BeBe's will start selling their gowns in March 2012, along with bridesmaids dresses and accessories. All will be available on-line and will be carried in a few of their flagship stores: Oak Street in Chicago, Soho in New York, Rodeo Drive and Aventura in Los Angeles. Prices will start at $950 and are upwards of $2500.

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I imagine their gowns will be much like their clothing line – a little edgy/sexy/fun, a little tight, a little over-priced….

The good news is that the quality might actually be decent. While BeBe’s clothes are notoriously expensive, they aren’t total crap when it comes to craftsmanship.

Do we like the idea of more “regular” retailers selling wedding gowns? When I think about it terms of business decisions: I get it. First off, you need to stay relevant and competitive in the market. They need to step up and match The Limited, Nordstrom, Anthropologie. Second, retailers are taking MUCH shorter profit margins these days on their everyday lines. Adding a wedding mix into the product base – products that command a higher mark-up – adds in some financial protection/padding. BeBe’s has a fiercely loyal and young customer base as well – fits right into their demographics.

My concern is that the market is going to be flooded soon. You’ll have every Tom, Dick and Harry retailer selling wedding gowns. When that happens, you lose quality, prices drop across the board, the original specialty retailers, designers and bridal salons suffer. I wonder how long we will have to wait until Target is selling wedding gowns. I'll put down a Benjamin that it happens by 2014. Any takers?

These are the things I think about. Sometimes it exhausts me.